![]() It shouldn’t be confused with a mock-up, which is a more concrete version of a website that is only a few steps away from going live. Here are details on how mood boards work and how they can influence your website design:Ī mood board is a digital collage or group of elements that helps define the direction of a website. This design strategy offers concrete direction for your website, actually provides more flexibility with your design, and prevents you from getting too, well, moody (you know we had to go there). Mood boards can be the answer to this problem. Website specifics such as images, fonts, and UI naturally can vary, but you want those specifics cemented before you put time and effort into the final design. Simply, during the planning process, something was misunderstood or envisioned a different way, or the design just doesn’t deliver the impact to the client that it does to you. Usually, the request for changes after you have redesigned a website isn’t because your clients or co-workers are jerks. ![]() More than likely, the changes requested aren’t so easy, and much of the hard work you put in-again, based on the direction you were given-must now be amended, often with additional time you simply don’t have. Your first thought at hearing this probably will be “Ugh!” (or something we can’t print in a family-friendly blog). Can you easily change this and this and this?” A website design has been ordered, and you work feverishly to create a look that matches the expectations, preferences, and requirements set by the client or key stakeholders at your organization (depending on whom you are creating the website for).Īfter all your efforts, you unveil the website, only to get this response: “This looks OK, but it’s not exactly what I had in mind.
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